Oli6 Baby Formula
Get your goat on.
The team at Oli6 believe that dairy goat formula provides a delicate balance of nature and nurture, making it the naturally smarter choice. Working closely with The Idea Shed, it was our role to help turn this into a product, brand and communications, to help parents to make the right choice when it comes to giving their bubs the best start in life.
From qualitative research groups in China and Australia, product naming, formation of brand architecture, identity and packaging, we worked with Australian-based goat milk producer, Nuchev, on the development & launch of their new infant & toddler formula range, Oli6.
Initially rolling out in the pharmacy channel, Oli6 has recently flown the coup and is being stocked on supermarket shelves Nationally throughout Coles stores.
It's safe to say Oli6 was given the best start in life.
