Base Camp
Reach New Heights.
An evidence based, clinical and high end facility, Base Camp Altitude Training is designed to help athletes obtain an edge on the competition – it was our job to help them gain the edge on their competition.
And so this premium brand was born.
Through simulated altitude training, Base Camp helps individuals reach their highest potential. This clinical edge is reflected in the Base Camp identity with overlapping lines representing the scientific data during a workout. These lines also form the mountain shapes, bringing to life the altitude training advantage.
Working closely with the team at Base Camp, we were able to thread the brand purpose: Reach New Heights, throughout all brand touchpoints. This further emphasises a well rounded and well considered brand, designed to help athletes of all abilities move with purpose and get the most out of their training.
From Olympians and world champs, to weekend warriors, creating a meaningful and approachable brand identity has resulted in a steady flow of athletes climbing that mountain to reach their potential.
