U-neek Interior Solutions
We live in detail.
U-neek Interior Solutions specialises in shopfitting, kitchens, offices, wardrobes and laundry fit-outs. With no shortage of businesses operating in this space, it's certainly a competitive landscape. It was our task to help re-imagine the identity of U-neek and create a new positioning for the brand.
With some close attention to detail and an attitude of 'measure twice, cut once', we put the spotlight on what makes U-neek different and uncovered some key strategic insights. Turns out this talented group of tradies are extremely meticulous about their craft – something we can certainly relate to.
With a core focus on the finer details, we defined the brand purpose: We live in detail. And so the new identity and brand was born.